Branding & Graphic Design

 For the past three months, I have managed the social media presence for Heidi Semler Interior Design, focusing on strategic content development, brand storytelling, and audience engagement. During this time, I successfully increased the account’s following by 20%, leading to greater brand visibility and a measurable uptick in client inquiries. We have also reached a 49% engagement rate, initially starting at 15%. In addition to content creation and community management, I implemented targeted SEO strategies to optimize reach and ensure the brand consistently appeared in relevant design-related searches—further strengthening its digital presence. We are now working on a full scale marketing plan to increase brand awareness & inquires 

Over a three-month period, I strategically launched, managed, and produced original content for Schoolhouse’s social media channel, building a strong and engaging presence from the ground up. Through a combination of thoughtful storytelling, trend-responsive content, and brand-aligned visuals, I successfully grew the channel to over 1,000 followers in a short timeframe with a 320% engagement rate from constant reach of non-followers from viral videos.  Several of the videos I produced achieved viral reach, directly contributing to increased brand awareness and measurable conversions for the Schoolhouse brand. This initiative not only expanded the brand’s digital footprint but also reinforced its identity as a trusted resource in the home and lifestyle space. 

 I manage and execute a full-scale social media and marketing strategy for The Plant Doctors, a plant care and installation business. I oversee content creation, posting schedules, and audience engagement across Instagram and TikTok, driving consistent follower growth and increased brand awareness. I produce educational reels, behind-the-scenes project features, and collaboration campaigns with local businesses to strengthen community connections. I manage paid social campaigns targeting local plant enthusiasts, coffee shops, and boutique retailers, optimizing for reach and lead generation. I use analytics to track KPIs, refine content strategy, and achieve measurable increases in engagement, impressions, and qualified leads. 

This is my personal creative platform, which I developed as a space to showcase my work across interior design and graphic design. In addition to highlighting completed projects, I produce and share interactive, behind-the-scenes content that invites viewers into my creative process. The platform also features collaborative videos that engage my audience in design discussions, tips, and transformations—establishing it as both a portfolio and a dynamic community resource for design inspiration and education.